Digital Marketing & Online PR

This 1/2 day crash course will give you an understanding of how to market yourself online, giving you vital insight into what’s necessary for your business and how to achieve it.

What you will learn:

• An introduction to digital marketing and online PR

• SEO, PPC and content marketing

• Social media, online PR and blogger outreach

• What to consider before you start

• How to create a strategy and target audience

• What assets you need to create initially and an ongoing basis

• Guidance on tools and measurement

• Who to partner with

Who is this course for?

• Anyone who’s looking to set up and implement digital marketing but doesn’t know where to start

• Anyone who’s been experimenting with digital marketing but doesn’t know how to make sense of it or isn’t getting anything out of it

What you will take away:

• An understanding of how digital works and how to apply yourself in it
• An insight into how to create a digital strategy
• Guidance on tactics and tools to help you deliver the strategy 

Suggested follow-up courses:

Creating a Logo & Brand

Designing Stunning Single Page Lay-Outs

Run Your Own Email Campaigns

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